If you didn’t know, earlier this year Emmis transformed a perennial Smooth Jazz station in NYC to a AAA Hybrid called WRXP http://www.1019rxp.com
Here’s a 30 minutes snapshot of New York centric rock music from WRXP.
Midnight Oil – Beds Are Burning
Death Cab For Cutie – I will Possess Your Heart
Gin Blossoms – Hey Jealousy
Led Zeppelin – Gallows Pole
Clash – Clampdown
Bruce Springsteen – Livin’ in The Future
Though it’s still early in the rollout, WRXP (the Rock Experience) is creating its own destiny that will be ultimately responsible for any new idea/new growth movement for the industry at large. Radio, like many industries rarely moves forward unless someone else has successfully done so as well.
I wish Leslie, Jimmy, Mike and Dan lots of much deserved luck. At present WRXP sits at a much lower 12+ position than its predecessor on the frequency, but that is too be expected as with the change in formats Smooth Jazz lovers scatter like roaches with the lights on and new listeners are yet to be beckoned with some real marketing. Like I said earlier, it’s still very early.
Amongst the tried and true offerings, radio needs some percentage of innovation on the dial. Newer glitzier technologies have painted radio as an old medium and with the help of the NAB’s most recent radio add campaigns radio seems even more wrinkled than ever. (nice job)
A percentage of innovation on the radio dial shows movement and growth on this very mature medium. This is good considering that as old as our delivery medium is it’s still ubiquitous and a great listen. There’s no reason why it needs to dress up like your grandpa.
sd
THANKS SEAN
The kind words are truly appreciated, Great to have Leslie here
All the best
dan
RXP is the first exciting thing I’ve heard in quite a while on the radio dial. I would love a few more interesting stations including but not limited to 60s pop radio but more than 300 songs and an Alternative channel that plays actual Alternative music and not this grunge wanna be stuff.
That’s my 2 cents
Thanks for the kind words Sean. RXP is truly a labor of love for everyone involved. We know we have a steep road to success by blowing off a million plus in ethnic Smooth Jazz cume and starting from scratch w/rockers…. though from the unbridled passion displayed from those who have already found RXP, we do feel we are really on to something. When RXP finds it’s audience it could spell some serious competition to a lot of tired & predictable rock outlets, and that is good news for both radio listeners and our entire radio industry!….AND If anybody can get that ball rolling, it’s Leslie and her RXP team!
Jimmy, before commenting in public again, please learn the difference between “its” and “it’s.” We’ve been over this in class a thousand times. Were you paying attention? And while you’re at it, Jeff would like to see you work on “their,” “they’re,” and “there.”